Chapter 18 of the Bedford Researcher covers "Understanding Design Principles", a topic more suited to aesthetics than formality. In this chapter, two questions are answered with text and examples. The first question, "How can I design effectively?" Is elaborated in four categories. The first, "Understanding Design Principles", is broken into "Balance... Emphasis... Placement... Repetition... [and] Consistency." The second, "Design for a Purpose", is broken into "Setting a Tone... Helping Readers Understand a Point... Convincing Readers to Accept a Point... [and] Clarifying Complex Concepts." The third, "Design for Your Readers", is broken into "Help Readers Understand the Organization of a Document... Help Readers Locate Information and Ideas... [and] Help Readers Recognize the function of Parts of a Document." The last point is to "Design to Address Genre Conventions." The second question, "What design elements can I use?" Is answered in four brief paragraphs: "Use Fonts, Line Spacing, and Alignment... Use Page Layout Elements... Use Color, Shading, Borders, and Rules... [and] Use Illustrations."
I can use the information from Chapter 18 by incorporating it into my formatting and style of my research paper. When fully utilizing the concepts and ideas from the text, my research paper has the potential to stand out for it's organization before being noticed by it's content.
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