1.) Melissa Rubin offers insight on the cultural background of the Coca-Cola ad provided, based on it's themes, visuals, and message. She provides several sources to her claims, ranging from the context of a quote from the text to what other's perceptions agree on. I can agree with her claims, but I have my own reasons as well. Sociology has taught me much about the ways the media both brings in and puts out culture.
2.) She incorporates historical context through blunt statements, i.e. "This ad from the August 1950 Coca-Cola Bottler magazine..." and through relevancy to her statements, i.e. "... Just a few years after World War II and at the beginning of the Korean War, the setting clearly reflects the idea that Americans experienced increased industrialization and urbanization as a result of World War II." The information contributes to her analysis by involving other topics which share themes and opinions that her article might share.
3.) What political stance can be taken from the image's themes? How topical were the ad's willing to be back then? Could the people creating the ad be seen as "playing it safe" or bigoted?
4.) An ad campaign of recent memory, belonging to Carl's Jr., relies heavily on sexualizing women. The values of this ad campaign, and any individual ad of their's, reveals a lack of consideration for women to be more than objects to improve the image of their burgers. The woman share identical body traits of today's American understanding of beauty, a standard of these ads and possibly the people watching them. The Carl Jr. ads and the 1950 ad from Coca-Cola show a lack of liberal respect for the people portrayed or missing from the images.
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